The Bedford Blues online merchandise store is back, bigger and better than ever with all of your favourite apparel and accessories available to buy in plenty of time for Christmas.

Powered by our partner Shopify with support from No Nonsense Technology, the new-look store offers a much simpler, more user friendly shopping experience for Blues fans who can select from several collections to see the full range of new online items.

To take a closer inspection, simply click on the product that you are interested in, hover over the picture for a full view, and then add the item to the basket before progressing to the checkout. No need for logins or passwords, just straight forward shopping for a better ease of purchase.

The online shop is stocked with the new merchandise range including the new Blues home jersey and has plenty of options for adults and kids alike. More items will be added to the shop soon including branded coffee cups, water bottles, special offer clothing and Christmas deals.

Speaking about the new store, Blues Operations Manager Gareth Alred said: “We would like to thank Justin from No Nonsense Technology and one of our new Directors Leigh Mansell for helping us get the new online shop off the ground and investing time and energy into the project.

"Whilst the design may be simple, the functionality is far superior to our last product and we hope supporters will find the site easy to navigate and make purchases. The site is also mobile friendly so Blues fans can shop anywhere on the go on all smart devices.

“On top of this the site is far more interactional and will provide customers with live confirmation of orders, fulfillment notices and tracking numbers once your items have been posted.”

To visit the new online shop click here. For future visits either click the merchandise button on the right hand side menu or web banner on the homepage. Make sure to visit the shop on match day to check out the new items and new display at the ground.

Next Home Match

Saturday 26th January
1st XV Championship
Goldington Road